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Q. Why do I need a real estate web site?

Over half of all buyers use the Internet frequently as part of their search for a home. Your clients expect much more from a real estate agent today than in the past. Consumers are demanding more information, but more importantly, a more efficient delivery system that is easy to use, timely and personalized to them.

Your MLS:Insight web site is essential tool for winning and showing listings.

As you know, top producers are generally the ones with the largest listing inventory. Sellers choose listing agents with the most perceived capability of selling the home at the highest sale price in the fastest time. Reputation, competitive edge, advertising, personality and sales history are key factors in determining this capability. An MLS:Insight web site addresses all of these factors and can be a key selling point in earning a potential client's business.

Your real estate can make you stand out and stay in the minds of prospective customers.
Allowing prospective customers use your site to search for listings, read about your qualifications, look for special offers and so much more! When they make the decision to buy or sell a home, you will be in the best position to offer your services because they have a sense of what you have to offer as their agent and they have been using your real estate web pages to search listings.

Q. Why should I choose MLS:Insight?


This system offers an e-mail auto finder to benefit consumers, a web site, and lead management system. Giving the agent or office complete control of their web site from adding pages to changing search engine code.

The Internet now plays a greater role in the real estate industry; it has made an impact on the business environment in which real estate professionals operate. MLS:Insight works with Multiple Listing Services and real estate professionals to offer web site products that are essentially portals to this information for buyers and sellers. We are a real estate web development company that is aware of the most recent technology trends and have created the most efficient tools for agents and brokerages to utilize. These tools include the ability to integrate your MLS database, providing login-ins for returning customers and home relocation email requests.

Backed by our team of developers and designers, we are constantly reinventing and challenging ourselves to keep up with real estate web design trends. We are unique in that we are a full service web design company that specializes in r real estate web sites. We are committed to building real estate marketing tools and implementing processes that streamline our operation and increase our bottom line without sacrificing quality.

Q. What kind of clients does MLS:Insight have?

We have been providing solutions to real estate industry for over 7 years. Some of our clients include The Northern New England Real Estate Network (NNEREN), The Concord Board of REALTORS®, The Greater Manchester/Nashua Board of REALTORS®, and many real estate offices large and small.

Q. What are the differences between MLS:Insight real estate web sites offered?

Agent:Insight
These web sites for real estate agents are affordable, easy to get started and provide the ability for clients search listings in their area. Agent:Insight web sites provide everything an agent needs to be successful online including customized listing sheets, custom design, automated property finder, mortgage calculator, lead manager system, featured listings page and so much more! Click here to see all Agent:Insight has to offer

Office:Insight
Our Office:Insight web sites are for brokers, designed for small to medium-sized offices. If you are a real estate broker with two or more agents, an Office:Insight broker web site has everything you need plus the ability to show your combined company listings, agent roster, customized listing sheets, custom design, automated property finder, mortgage calculator, lead manager system, featured listings page and so much more! These web sites for real estate offices are affordable, easy to get started and provide the ability for clients to search listings in their area. Click here to see all Office:Insight has to offer

Completely Customized web site design
Our original... and still the best there is yet! A web site built from scratch with your input, our knowledge combined to make a site that is rated second to none! We are the designers of the NNEREN.com web site - we know this stuff inside and out! Click here to see what J Maze Design can do for you!

Q. Does MLS:Insight have products and services other than realtor sites?

Email Insight
For real estate agents that would like to add and automated property finder to their current web site. This system can be flawlessly added to your site so that people can register to receive e-mails of updated properties each morning. You will receive reporting features such as viewed listings, saved listings and more. Your contact information will appear each time one of your users signs up or Logs in.

Search Engine Optimization
Our search engine optimization (SEO) services can help your website will be found on the major search engines, ensuring your prospects will be connected with you and not your competitor!

IDX Mapping
Give clients a visual aid to help them in their home search! We can develop IDX maps that allow your clients to simply click on a county or town and view listings just by clicking on the the map.

Custom Programming
Whether you need a completely custom company solution for 12 offices and over 800 agents, private intranet, customized multiple listing data feed, or content management system, our staff has the experience and know-how to build simple to enterprise-level real estate applications of any size. Contact J Maze Design for a Free Quote

Domain Name Registration
A domain name is the label used to identify your realtor site, for example, yourname.com or yourcity.com. In order for visitors to access your site on the Internet, you must select a unique domain name and register it with an accredited domain name service. MLS:Insight offers this registration service for clients who need to register a domain for a low price.

Q. Can I upgrade my Agent:Insight web site?

Yes, you can upgrade any lower cost web site we offer to any higher one. MLS:Insight offers a discount for upgrades. You would simply pay the difference.

Q. What forms of payment are acceptable?

We accept checks, money orders and credit cards. Credit cards we accept include Visa and MasterCard. Checks and money orders are also accepted made payable to MLS:Insight. For monthly hosting fees a credit card is required.

Q. What are the key features of MLS:Insight web sites?

MLS:Insight web sites are also full of features and information that buyers and sellers are looking for. The more information agents provide, the more likely visitors will call them when the time is right to buy or sell a home. Other tools and information found on many MLS:Insight web sites also include:

  • Featured Listings Page
  • Featured listing on your home page
  • Customized logo integration
  • Search engine optimization upgrade
  • MLS Search
  • Automated Property Finder
  • Automated updates
  • Professional Design
  • True Domain
  • E-mail
  • Update your site in house
  • Open house listings
  • Add Virtual tours
  • Simple Control Panel
  • Carefree maintenance
  • Print Property
  • Maps
  • Mortgage Calculator
  • Web site Statistics
  • Email a Friend
  • E-mail your clients
  • Export your leads
  • Lead Manager

Q. Can I change or add properties to my real estate web site on my own?

Your site will sync with NNEREN on a daily basis. No need to upload your information twice – all NNEREN IDX listings will appear automatically with no additional work from you! You can then add additional information to your listings through MLS:Insight, such as additional comments, open houses, and virtual tours.

Q. What is the minimum content I need to launch a web site quickly?

The minimum needed to get your web site launched is your personal photo and biography. Your bio can be a short write-up, bullet points or mix of both. Sections such as testimonials, sold properties and others can be added after launch.

Q. Can I add custom features to my MLS:Insight real estate web site?

Yes. You can add custom features to Agent:Insight and Office:Insight web sites.
Our designers and developers will be happy to work with you to include custom image collages, extra pages and more. There is an hourly fee to implement these changes and additions. Please contact us for a specific quote

Q. Can I track how many people have visited my web site?

Yes. You can view detailed information about visitors to your site. We offer a comprehensive web statistics program, which allows you to track:

  • Number of unique visitors and average time they spend on your site
  • Number of page views and most popular pages
  • Sites (i.e. yahoo.com) your visitors are coming from
  • Keywords entered into a search engine by visitors to find your site
  • Date and time visitors are viewing your site
  • Geographical area your visitors are from
  • Statistics on your site by day, week, month and year
  • Statistics on type of computer used, browser and much more

With Email:Insight, you will be able to see which listings of yours have been viewed, emailed and saved by users, as well see what your clients are viewing, saving and emailing!

Your web site statistics are one measure of how well your site is doing.
If used correctly, it is a valuable real estate marketing tool. You can determine how well you’re online and offline marketing programs are working. For example, if you advertise your web site in the newspaper or using Google Adwords, you can check your statistics to see if there was a "spike" in the number of visitors that corresponds to the date your online real estate ad was running.

Q. How do I promote my MLS:Insight real estate web site?

A great site is useless without promotion. Here are a few ideas on how to promote your real estate web site:

  • Place your web site address (URL) and email address on all promotional and advertising pieces such as business cards, brochures, press releases, sign riders, farm letters, newspaper and magazine advertisements, open house notices, television, radio and more. A general guideline with respect to advertising your web site is your URL should be at least as large as your phone number.
  • Include your URL on your voice mail and pager greeting, along with a short introduction, such as "For the latest information about properties for sale in Los Angeles, visit my web site at www.yourname.com."
  • Email prospects with links to your web site to see up-to-date real estate information on a regular basis.

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